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Back in the day, when I loved going to shows and had far fewer responsibilities than today, there was nothing like seeing ‘The Boss’ in concert. For those who have witnessed his show, you know you leave feeling as if you have climbed a very large hill, wind in your face.

For those who only know Mr. Springsteen’s music through the airwaves or via their favorite music playing machine, you really should consider seeing him live. More than likely, you will leave thinking that if the Olympics ever included rock and roll as an event, it is easily conceivable that Bruce Springsteen and the ‘E Street’ Band would win gold, silver and bronze.

That said, I remember one of the times he played in Atlanta, after a few songs, he stopped to greet the crowd, “How’s it going Chattanooga!?” Some good natured ‘Boos’ followed and he was quickly told he was in Atlanta. I remember thinking, how silly is that!? How could someone not know what city they are in? I mean, I am sure the tour is hectic but his days of lifting equipment; loading and unloading are/were way, way behind him.

Fast forward a few years and I one day find that I am assigned a rather large, ‘rock and roll’ task. Because of a very large initiative, and the debut of a new company within our stable, I was tapped to create, write and deliver a one hour presentation on how to introduce this new product to architectural firms.

My agenda was simple…do this presentation at all 12 of our major branch offices in five days.

As memory serves me, the schedule was:

Monday – San Diego, Los Angeles, San Francisco

Tuesday – Denver, Kansas City, Dallas

Wednesday – Chicago, Boston

Thursday – Washington DC, Atlanta

Friday – Tampa, Orlando

Just revisiting this schedule in my mind makes me tired. But, in those days, the potency of the ‘piss and vinegar’ running through my veins was definitely of a higher proof than today. In spite of all the eagerness and enthusiasm that I packed with me on this ‘whirlwind tour’, I did indeed find myself, in the back of a cab, wondering what city I was in. As soon as I reached for my itinerary, I remembered that Springsteen concert and thought to myself, “Wow, I don’t know what city I am in!”

Since those days, I have yet to find myself in the same situation. However, from time to time, in spite of my best OCD efforts to keep a well maintained scheduled and prioritized task list, I have had to take pause and focus on which way is up. For me, the end of the year is a great time to not only take a personal inventory of accomplishments and goals but for my business as well.

As we see 2010 draw upon a close and the wheels of commerce coast to a stop for another year, I hope you have fared well during this time of economic uncertainty and, from a business perspective, realized that if it did not kill you, it made you stronger.

Finally, while I publically apologize to Mr. Springsteen for my thoughts on his confusing Chattanooga with Atlanta, I also offer my most sincere wishes that you are able to build new business in 2011 to unprecedented heights.

Merry Christmas and here’s to a safe, happy and prosperous new year.

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Bobby Darnell is the founder and Principal of Construction Market Consultants, Inc. An Atlanta based management consulting group specializing in business development, sales, marketing and profitability as well as executive placement for the Architectural, Engineering and Construction industry.

Bobby can be reached at bobbydarnell [at] cmconl.com

www.cmconl.com

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Having played guitar since I was a youngster, I have developed a deep appreciation for guitar players. Once, a friend asked me, “What is the difference between you and Sonny Lallerstedt?” (More on Sonny in a moment.) I replied, “I play guitar, Sonny is a guitar player.”

I could regale you, if you are a music fan, with Sonny Lallerstedt stories for the entire blog but I will make a point before I am done. Sonny is one of the best friends I have ever had, and without a doubt the most talented musician I have ever known. He played Phil Keaggy’s ‘Wedding In The Country Manor’ at our wedding, has played on hundreds of albums from Elton John down to people no one has ever heard of and he is as humble as he is gifted.

A couple of quick examples of Sonny’s musical abilities:

– When Sonny was 12 years old, he could play any song on the radio by Chet Atkins (His major guitar influence)

– Sonny has perfect pitch. You can put a guitar tuner in front of him, ask him to sing a ‘C’ and the tuner will indicate a spot on ‘C’.

– I was in his recording studio once when he was working on a project for the ‘Miss South Carolina’ beauty pageant; they were making a track of ‘New York, New York’. He had six horn players, all partitioned from each other but still playing/recording at the same time.

After they finished, Sonny had to point out to one of the horn players that at a certain measure, he played a ‘F’ instead of a ‘G’. Obviously, the trumpet player asked to hear the playback. Sonny ‘punched out’ all the rest of the horns so we would only be hearing the player in question and sure enough, the mistake was obvious.

There are so many other examples I could share but the bottom line is I have been very blessed to have so many experts at so many things among my circle of friends. When I am buying a new guitar, piece of equipment or whatever, I always ask Sonny’s input first.

Now, back to business; when Eddie Van Halen came on the scene, the tones he got out of his home-made, Fender ‘Stratocaster’ copy guitar were amazing. I once mentioned to Sonny how I would love to play Eddie’s guitar to get those sounds. He replied that it would sound different if I played it. (He was not just talking about the vast talent gap either.) That thought never left my mind.

When I got the idea for his blog, I dropped Sonny an email just to make sure I remembered this conversation correctly, that if I picked up Eddie Van Halen’s guitar, played it, it would sound differently. Sonny’s reply was:

You’re right! Everybody has a different touch. We might get close to the sound, but the little things that each of us does makes a difference.

This was good news for me. First, I would not have to abandon my idea for this blog and secondly, my memory may not be as bad as I feared.

As we try to build new business, we are inundated with solutions, tools, opportunities and experts all offering help. I have no doubt that we can all learn something…even from a blog like mine! The thing to remember is when you hear someone say “This is the way to do this.” or “This is the way to do that.” each one of us, no matter how closely we follow the recipe, will have a different result because of, just like Sonny said, we all have a different touch.

It you play guitar or are a guitar player and you want to improve…read a book, attend a seminar/webinar or even better, take a personal lesson that will help you develop your unique touch. What may be comfortable for me to say in front of a building committee will be different than what you would feel comfortable saying. If you are in charge of growing revenue and/or increasing profits for your company, I believe the same holds true.

There are many solutions out there that will help you grow your company, just remember that one size doesn’t necessarily fit all. Or, one ‘sound’ doesn’t fit all.

Post Script – I want to thank Chris Hill for his guest post last time. Chris is an incredible resource and his blog, ‘Construction Law Musings’ is the best law blog I have read.

Also, if you want to see a very short clip, less than a minute, of Sonny:

http://www.youtube.com/watch?v=22tMBjerRdk

——————–

Bobby Darnell is the founder and Principal of Construction Market Consultants, Inc. An Atlanta based management consulting group specializing in business development, sales, marketing and profitability as well as executive placement for the Architectural, Engineering and Construction industry.

Bobby can be reached at bobbydarnell [at] cmconl.com

www.cmconl.com

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