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Posts Tagged ‘General Contractor’

I am happy to report that this month, our little company Construction Market Consultants, Inc. is ten years old. That’s all I wanted to say about that; I just realized this a few weeks ago and thought I would share it in my next post…and now, on to your regularly scheduled blog.

I have written many times, finding ways to weave an analogy about golf and business mainly because I believe such mentions help create a pretty decent word picture. When asked what we do, a quick answer is that we are very much like a golf coach for your business. We come in, take a look at your ‘game’ and help you enhance what is working and correct and improve what is not.

So here we go again with one more golf to business/business to golf illustration.

One can learn a lot of useful information for both their golf game and their business from blogs, articles, newsletters, etc. I remember one of the most profound tips I ever received for my golf game came while waiting to get a haircut. It was a simple, one-page item about the difference between missing a putt on the ‘amateur’ side versus the pro side. Some may know what this means but if you are one that doesn’t and are curious, let me know.

I do believe there comes a time when one should consider seeking some customized answers. One size may fit all for hotel robes but not so much when it comes to building new business. I do love reading articles which such headlines as ‘Five Techniques To Increase Sales ’That Start With The Letter ‘M’. (I am actually writing one as we speak.) However, not everyone is selling the same product or service and they are not selling to the same group of prospects. Sometimes, a little customization is in order.

There are definitely some universal truths that will help anyone’s game but every now and then, consider calling your ‘local pro’ and ask for a lesson.
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Bobby Darnell is the founder and Principal of Construction Market Consultants, Inc. An Atlanta based management consulting group specializing in business development, sales, marketing and profitability as well as executive placement for the Architectural, Engineering and Construction industry.

Bobby can be reached at bobbydarnell [at] cmconl.com

http://www.cmconl.com

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Having played guitar since I was a youngster, I have developed a deep appreciation for guitar players. Once, a friend asked me, “What is the difference between you and Sonny Lallerstedt?” (More on Sonny in a moment.) I replied, “I play guitar, Sonny is a guitar player.”

I could regale you, if you are a music fan, with Sonny Lallerstedt stories for the entire blog but I will make a point before I am done. Sonny is one of the best friends I have ever had, and without a doubt the most talented musician I have ever known. He played Phil Keaggy’s ‘Wedding In The Country Manor’ at our wedding, has played on hundreds of albums from Elton John down to people no one has ever heard of and he is as humble as he is gifted.

A couple of quick examples of Sonny’s musical abilities:

– When Sonny was 12 years old, he could play any song on the radio by Chet Atkins (His major guitar influence)

– Sonny has perfect pitch. You can put a guitar tuner in front of him, ask him to sing a ‘C’ and the tuner will indicate a spot on ‘C’.

– I was in his recording studio once when he was working on a project for the ‘Miss South Carolina’ beauty pageant; they were making a track of ‘New York, New York’. He had six horn players, all partitioned from each other but still playing/recording at the same time.

After they finished, Sonny had to point out to one of the horn players that at a certain measure, he played a ‘F’ instead of a ‘G’. Obviously, the trumpet player asked to hear the playback. Sonny ‘punched out’ all the rest of the horns so we would only be hearing the player in question and sure enough, the mistake was obvious.

There are so many other examples I could share but the bottom line is I have been very blessed to have so many experts at so many things among my circle of friends. When I am buying a new guitar, piece of equipment or whatever, I always ask Sonny’s input first.

Now, back to business; when Eddie Van Halen came on the scene, the tones he got out of his home-made, Fender ‘Stratocaster’ copy guitar were amazing. I once mentioned to Sonny how I would love to play Eddie’s guitar to get those sounds. He replied that it would sound different if I played it. (He was not just talking about the vast talent gap either.) That thought never left my mind.

When I got the idea for his blog, I dropped Sonny an email just to make sure I remembered this conversation correctly, that if I picked up Eddie Van Halen’s guitar, played it, it would sound differently. Sonny’s reply was:

You’re right! Everybody has a different touch. We might get close to the sound, but the little things that each of us does makes a difference.

This was good news for me. First, I would not have to abandon my idea for this blog and secondly, my memory may not be as bad as I feared.

As we try to build new business, we are inundated with solutions, tools, opportunities and experts all offering help. I have no doubt that we can all learn something…even from a blog like mine! The thing to remember is when you hear someone say “This is the way to do this.” or “This is the way to do that.” each one of us, no matter how closely we follow the recipe, will have a different result because of, just like Sonny said, we all have a different touch.

It you play guitar or are a guitar player and you want to improve…read a book, attend a seminar/webinar or even better, take a personal lesson that will help you develop your unique touch. What may be comfortable for me to say in front of a building committee will be different than what you would feel comfortable saying. If you are in charge of growing revenue and/or increasing profits for your company, I believe the same holds true.

There are many solutions out there that will help you grow your company, just remember that one size doesn’t necessarily fit all. Or, one ‘sound’ doesn’t fit all.

Post Script – I want to thank Chris Hill for his guest post last time. Chris is an incredible resource and his blog, ‘Construction Law Musings’ is the best law blog I have read.

Also, if you want to see a very short clip, less than a minute, of Sonny:

http://www.youtube.com/watch?v=22tMBjerRdk

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Bobby Darnell is the founder and Principal of Construction Market Consultants, Inc. An Atlanta based management consulting group specializing in business development, sales, marketing and profitability as well as executive placement for the Architectural, Engineering and Construction industry.

Bobby can be reached at bobbydarnell [at] cmconl.com

www.cmconl.com

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